Sensai Metrics' Budget Allocation model As we mentioned in our previous post, an e-commerce's budget allocation is one of the most important tasks. In this post, we explain how we do it for youAs you know, the balance
Budget Allocation An e-commerce's budget definition and allocation can be the reason why it succeeds and sky rockets... Or the reason it goes bankrupt.We all know marketing is a crucial part of an e-commerce's
Custom sources Measure every source's performance separately, gain a better insight of exactly what's going on, and optimize each source effectively.When analyzing our traffic and where it comes from, we are used to letting
Facebook active audiences See how the different audiences in an adset behave and compare.In this section, you choose one of the adsets you are running, to see every audience it contains, and how its metrics
Facebook Audiences Audiences are one of the key variables for a Facebook campaign to be successful. It’s not enough to have a great product, and it’s not even enough to have a great
Customer Journeys Customer journeys are the first step to a successful marketing planKnowing exactly the journey a customer a customer follows across sources from the first time they come into your site (first interaction) until
Custom Insights Save time crossing your metrics and easily test hypothesis about your storeDo you have very specific questions about your business that take a lot of hassle or analysis to answer? For example, do
Custom Funnels Identify the bottlenecks of the conversion route that make you lose visitorsCustom funnels serve you as a tool to identify where you are losing visitors. To use them, imagine step by step the
CLV - What can you do with it? In our previous posts we explained the importance of customer segmentation, and the model we use to predict your customers' LTV. Here, we explain what to do with this information.As you know,
Sensai Metrics' CLV model CLVAs you may know (or not, in which case please read this article), CLV is one of the most important metrics for your store. Not only does it help you know your store’
About customer segmentation Every single customer in your store behaves differently. Perhaps Patrick comes in and buys from you once a week. And Ana may have a slower purchasing rate, buying only once every 2 months.
