Sensai Metrics

Conversion Rate Optimization

Conversion rate optimizationWhat is CRO? CRO or Conversion Rate Optimization is the process by which businesses try to optimize their websites in order to push consumers to act in a

Best audiences for your marketing campaigns in the Coronavirus crisis

It's been a tough week for businesses around the world, for e-commerce stores it has been a little bit better but still very tough times. That's why we want to

E-commerce amid COVID-19

Closing offices and keeping people self-isolated would have been unthinkable in 2000, but today we have the technology to easily work from home. More importantly, it also allows us to

Sensai Metrics' Budget Allocation model

As we mentioned in our previous post, an e-commerce's budget allocation is one of the most important tasks. In this post, we explain how we do it for you As you know, the balance between an e-commerce's metrics is very delicate. Not only are

Budget Allocation

An e-commerce's budget definition and allocation can be the reason why it succeeds and sky rockets... Or the reason it goes bankrupt. We all know marketing is a crucial part

Custom sources

Measure every source's performance separately, gain a better insight of exactly what's going on, and optimize each source effectively. When analyzing our traffic and where it comes from, we are used to letting the tools decide who comes from where, how many traffic sources

Facebook active audiences

See how the different audiences in an adset behave and compare. In this section, you choose one of the adsets you are running, to see every audience it contains, and how its metrics compare to their best-ever value. The metrics you see are CPC,

Facebook Audiences

Audiences are one of the key variables for a Facebook campaign to be successful. It’s not enough to have a great product, and it’s not even enough to have a great product AND make great content for it. If you’re not

Customer Journeys

Customer journeys are the first step to a successful marketing plan Knowing exactly the journey a customer a customer follows across sources from the first time they come into your

Custom Insights

Save time crossing your metrics and easily test hypothesis about your store Do you have very specific questions about your business that take a lot of hassle or analysis to

Custom Funnels

Identify the bottlenecks of the conversion route that make you lose visitors Custom funnels serve you as a tool to identify where you are losing visitors. To use them, imagine

CLV - What can you do with it?

In our previous posts we explained the importance of customer segmentation, and the model we use to predict your customers' LTV. Here, we explain what to do with this information.

Sensai Metrics' CLV model

CLVAs you may know (or not, in which case please read this article), CLV is one of the most important metrics for your store. Not only does it help you know your store’s actual value, but it is also key as to how

About customer segmentation

Every single customer in your store behaves differently. Perhaps Patrick comes in and buys from you once a week. And Ana may have a slower purchasing rate, buying only once every 2 months. This, however, doesn’t mean Ana isn’t faithful to your