As we mentioned in our previous post, an e-commerce's budget allocation is one of the most important tasks. In this post, we explain how we do it for you As you know, the balance between an e-commerce's metrics is very delicate. Not only are

An e-commerce's budget definition and allocation can be the reason why it succeeds and sky rockets... Or the reason it goes bankrupt. We all know marketing is a crucial part of an e-commerce's success. If people don't know what you're selling, why you're better

Measure every source's performance separately, gain a better insight of exactly what's going on, and optimize each source effectively. When analyzing our traffic and where it comes from, we are used to letting the tools decide who comes from where, how many traffic sources

See how the different audiences in an adset behave and compare. In this section, you choose one of the adsets you are running, to see every audience it contains, and how its metrics compare to their best-ever value. The metrics you see are CPC,

Audiences are one of the key variables for a Facebook campaign to be successful. It’s not enough to have a great product, and it’s not even enough to have a great product AND make great content for it. If you’re not

Customer journeys are the first step to a successful marketing plan Knowing exactly the journey a customer a customer follows across sources from the first time they come into your site (first interaction) until they convert (last interaction) can help you a lot when

CLVAs you may know (or not, in which case please read this article), CLV is one of the most important metrics for your store. Not only does it help you know your store’s actual value, but it is also key as to how

Every single customer in your store behaves differently. Perhaps Patrick comes in and buys from you once a week. And Ana may have a slower purchasing rate, buying only once every 2 months. This, however, doesn’t mean Ana isn’t faithful to your