Marketing
- Budget allocation
- Customer journey
- Facebook audiences
- Google Ads Beta
- Metrics by device
- Metrics by source
- Custom sources
Optimize your budget allocation with a model that takes into account not only campaign performance, but also your customers’ journeys towards conversion, and your store’s seasonalities. You’ll also see the expected revenue, and the conditions that need to be met to achieve it: the budget distribution, the number of sessions per source you would need to bring, and the size your marketing audiences would have to be.
Identify the role of every source in a customer’s journey towards conversion - whether it’s a first, mid or last interaction contact. See the sources’ conversion both as the converting and as the assisting interactions, as well as how one source depends on others to help users complete conversions.
Understand the audiences you use and how they perform across different adsets. Compare an adset’s performance with the best results you’ve seen from the audiences it uses, so you know what kind of communication, placement and seasonality works best for each audience, and increase your ROAS.
Optimize your search campaigns and gain a better understanding of their performance seeing metrics divided per campaign, adgroup and ad. Save time with our Google Ads editor by creating your new campaigns and making the necessary adjustments to the old ones straight from Sensai!
See paid revenue, ROAS, AOV, and all the other metrics to understand how every device works for you. Compare the performance of a device both over time, and versus other devices, so you can tune your communication and optimize your campaigns’ placement.
Just like with the device dashboard, see key conversion metrics for each traffic source or channel, and compare their performance both over time, and across traffic sources. See key insights on how different sources excel in different metrics, and adjust your marketing plan accordingly.
Make sure you’re analyzing your metrics the right way by segmenting your sources the way you need it. Choose which campaigns to group together, or create new sources to subdivide your existing sources. Get the full picture by seeing your customized sources across all of your Sensai Metrics dashboards.
CLV
Understand the distribution of your customers in the 4 different customer statuses (lost, at risk, safe & top). Compare the revenue each one of these groups bring you in relation to the number of users they have, as well as their different CLV. Fully understand the huge difference between one-time customers and those who make more than purchase. Discover the distribution of number of orders placed per customer, as well as the active vs lost customer share you have. Use all this information at a granular level, so you know to which customers it is smart to give discounts, and which ones will only take advantage of the low prices, but won’t let you recover the discounted money because they won’t buy again from you.
Increase your retention and acquire more valuable customers by understanding the CLV of every location (country, state and city) you ship to (or sell in), as well as every product you sell. Compare both their CLV, and the number of customers each one of them brings to you.
Use the information of every customer’s value to make perfectly targeted campaigns: Export top audiences straight to Facebook and create Lookalike audiences to draw new top customers to your store, or directly to your mailing platform to create a thank you or referral campaign. Make the most out of each one of you customer segments, using not only their status, but also variables such as the amount of money they have spent with you, the products or categories they have bought, the locations they are in, and even the customer emails (to white or blacklist them).
Key insights
Get to play the detective! Prove or discard any theories you have about users and their behavior, and use this information to rethink and improve your strategies. Get answers to doubts you have about how any of these metrics affect a user’s behavior: the source where he comes from, the device in which he’s browsing the site, if he logs in or adds a product to his cart, if he visits the blog or another specific page. You can choose to cross metrics and compare the results vs the rest of the page, or vs another specific metric. For example: Ask a question like 'Is a user who visits /collections/hair_products more likely to make a purchase in the same session than a user who visits /collections/eyeliners? And get an answer like: YES he is 2.33x times more likely.
See key, easy to understand and actionable insights on many categories on your site: understand users' traffic & browsing behavior, see stats on the most repurchased and uprising products, as well as those bundled together; understand differences between sources and the value they bring you, and see your main conversion paths. For example: see insights like '76.75% of your users who visit their cart never make it to the checkout page'
Conversion
Gain a deeper understanding of your business seeing how new and returning customers compare per day, week or month, as well as the number of orders placed per customer. See your top performing demographics and products, and see if their tendency is on the rise or on the fall.
Create funnels to identify the bottlenecks in your website, and learn exactly where you are losing your customers. Use this information to make smart design and content decisions.
Improve your discounts’ results by ununderstanding exactly how every coupon is working: differentiate the coupons that only bring you low-quality discount-seeking customers from the ones which are actually helping you bring valuable customers. Learn what kind of coupons are boosted by which sources, and use this to create more rewarding discounts.
Understand how every shipping type works for you, discover relations between shipping and order quality - is there a relation between AOV and shipping method? - and see customers' preferred shipping methods. Use all this information to make pricing decisions and maximize your revenue.
Make your business grow understanding your products. See which ones are rising (selling more over time) and which ones are falling; understand the bundling strategies preferred by customers and learn which products are best to attract high quality customers.
