Optimize your budget allocation with a model
that takes into account not only campaign performance,
but also your customers’ journeys towards conversion,
and your store’s seasonalities. You’ll also see the expected revenue,
and the conditions that need to be met to achieve it:
the budget distribution, the number of sessions per source
you would need to bring, and the size your marketing audiences
would have to be.
Identify the role of every source in a customer’s journey towards conversion
- whether it’s a first, mid or last interaction contact. See the sources’
conversion both as the converting and as the assisting interactions,
as well as how one source depends on others to help users complete conversions.
Understand the audiences you use and how they perform across different adsets.
Compare an adset’s performance with the best results you’ve seen from the audiences
it uses, so you know what kind of communication, placement and seasonality
works best for each audience, and increase your ROAS.
Optimize your search campaigns and gain a better understanding of their performance
seeing metrics divided per campaign, adgroup and ad. Save time with our Google Ads
editor by creating your new campaigns and making the necessary adjustments to the
old ones straight from Sensai!
See paid revenue, ROAS, AOV, and all the other metrics to understand how every
device works for you. Compare the performance of a device both over time, and
versus other devices, so you can tune your communication and optimize your
Just like with the device dashboard, see key conversion metrics for each traffic
source or channel, and compare their performance both over time, and across
traffic sources. See key insights on how different sources excel in different
metrics, and adjust your marketing plan accordingly.
Make sure you’re analyzing your metrics the right way by segmenting your sources
the way you need it. Choose which campaigns to group together, or create new
sources to subdivide your existing sources. Get the full picture by seeing your
customized sources across all of your Sensai Metrics dashboards.